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Increase Your Brand’s Visibility and Credibility with a Google My Business Account

It is quite common for consumers to look for reviews before making a purchase decision, but why is that? A lot of studies have gone into understanding people’s buying patterns and purchase behavior. The one that has proved to be fundamentally effective and lasting is social proof. What is Social Proof? This a psychological and […]

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Due to the Coronavirus pandemic, many of us are pivoting towards an indefinite work from home lifestyle. I thought that it would be a great time to share some work from home tips that will help you maintain your productivity. Many people are working from home full-time for the first time. Whether you are a […]

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I had very grand ideas of making a Vlog about my first few weeks in business and what I had learned. I must give it up to all of the YouTubers out there who sit in front of the camera and basically talk to themselves. It was not for me and it was a mess! […]

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As a marketer, I am always a bit amused when I hear people say things like, “I was just thinking about that (a particular product/service) and then all of a sudden, I am seeing it in ads everywhere”. I am going to let you in on a little secret, that is no coincidence. You have […]

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