It is quite common for consumers to look for reviews before making a purchase decision, but why is that?
A lot of studies have gone into understanding people’s buying patterns and purchase behavior. The one that has proved to be fundamentally effective and lasting is social proof.
What is Social Proof?
This a psychological and social phenomenon of consumer behavior also called influenced purchase-decisions. Individuals assume that the actions of other consumers are correct and decide to make a purchase.
Almost 62% of consumers age 18 to 34 trust a brand because of good reviews and ratings. It’s quite surprising how influential social proof can be.
This is exactly why businesses need social proof and customer feedback to influence their prospects’ purchase decisions. This is especially important for small businesses whose ventures grow due to good feedback and word-of-mouth.
What is Google My Business Page and Why do you need it?
A Google My Business account is a marketing tool that is used to gain visibility and customers for your business. This tool is FREE which makes this both effective and affordable for your business growth.
It can help your business:
- Gain credibility
- Attract new customers
- Get discovered on SERPs (Search Engine Results Pages)
- Keep your customers informed
- Get more traffic to your website
Set up your Google My Business Account
Setting up a Google Business account is easy and simple. Here are the steps:
- Use this link to sign up for a Google My Business Account
- Enter your business name and select an appropriate category for your business
- Enter your location
- Fill in your contact information
Once you have completed these steps, you will need to verify your business. You will receive a postcard at your business address within 14 days, it will contain a unique verification code. You will enter this code in Google my Business to confirm that your business is located at the listed address.
It may time for your business to appear on the listing. Be patient and download Google My Business app for easier management of your account.
You do not have to have a physical business location in order to set up a Google my Business Account. You do need a business address, I would recommend going to the USPS and getting a PO Box. When applying for a PO Box you can request a street address. Then you can use that address for your Google My Business profile.
You will also need a phone number for your Google my Business account. My recommendation would be to obtain a Google Voice number – if you do not have a phone number that is strictly dedicated to your business.
Get the most out of your Google my Business account
- Fill out the entire profile correctly to help match search queries and improve rankings
- Add attractive visuals that showcase your business and its services
- Put up offers, updates, and on-going events
- Ask your customers to leave reviews to boost brand reputation, increase trust, and credibility
- Respond to your customers timely
Set up your profile and let new customers come to you!
Need help setting up your Google my Business account? I’m here to help! Contact me today to get started. Help Me Set Up my Google My Business Account
PS. I’m waiving my $50 consultation fee until September 30, 2020! In our 1-hour consultation, you will get the opportunity to ask me questions and receive recommendations that will help you start or improve your business. Schedule a Free Consultation